We Integrate SEO Into Your Digital Ecosystem
We broaden our approach to build a solid online presence without losing sight of search rankings. We combine relevance on Google and on AI models to reach your target audience.
Does Any of This Sound Familiar?
These are the most common signals we see before someone reaches out.
You've worked with agencies before that delivered confusing reports, prioritizing metrics over real results.
The content you publish doesn't convert into leads, isn't cited by AI, and doesn't build authority.
Your SEO is limited to technical work, instead of a comprehensive strategy that includes content and builds long-term relevance.
The agencies you worked with executed tasks but didn't deeply understand your business or your industry.
You're afraid of losing rankings every time Google updates its algorithm.
Your site ranks for some keywords, but no AI model mentions you.
We Build Real Digital Authority
Our methodology, in detail.
We maintain SEO best practices while adapting to new AI requirements.
We optimize for natural language queries.
We structure content to be easily understood by both AI and humans.
We make sure your content provides complete answers to the questions your users are likely to ask.
Proof, Not Promises
After a website migration caused a traffic drop in July 2023, Crawla took on the project with a focus on recovery and sustained growth.
An e-commerce site started with almost no organic visibility in its main categories. Within 8 months, it became an authority for Google in the home appliances segment.
We started with little measurable presence in language models. By May, our client's site had recorded 365 sessions from LLMs and 33 leads generated directly from ChatGPT, validating GEO as a real acquisition channel.
Frequently Asked Questions
Generative Engine Optimization (GEO) is the set of strategies aimed at increasing a brand's visibility in generative AI tools such as ChatGPT, Gemini, Claude, or Perplexity. Unlike traditional SEO, which focuses on ranking pages in Google's results, GEO aims to have a company's information used, cited, or recommended by these systems when they answer user queries.
SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in organic search engine results, like Google's. The goal is to attract qualified traffic without relying exclusively on paid advertising. SEO combines technical work and content to help a page better answer what users are searching for. For example, a dental clinic might create a page optimized for the search "teeth whitening in Buenos Aires." If that page offers relevant information and is properly optimized, it has a better chance of appearing among the top results when someone makes that search.
The four pillars of SEO are technical SEO, content, user experience, and site authority. Technical SEO ensures search engines can correctly crawl and interpret a website. Content addresses users' needs and questions through useful, relevant information. User experience covers aspects like speed, navigation, and mobile responsiveness. Authority is built through mentions, links, and trust signals from other sites. When these four pillars work together, they increase the chances of achieving sustainable search rankings.
AEO stands for Answer Engine Optimization. It's a discipline focused on improving a brand's presence on platforms that answer questions directly, such as virtual assistants, AI-powered search engines, and language models. Its goal is for content to be understood, selected, and used as a source when generating answers.
The 3 C's of SEO are Content, Code, and Credibility. Content means creating useful, relevant information aligned with what users are searching for. Code covers all the technical aspects that allow search engines to crawl, understand, and properly index a website. Credibility is built through trust signals like quality links, brand mentions, digital reputation, and the demonstrable expertise of whoever creates the content. These three dimensions are closely related to Google's E-E-A-T criteria (Experience, Expertise, Authoritativeness, and Trustworthiness). Strong content demonstrates experience and expertise, code supports authority, and credibility strengthens trust. Together, they help improve both rankings and the perceived quality of a site.
Changes in Google, AI-powered answer models, and new ways of searching are transforming how people find information online. Even so, the need to connect users with relevant content hasn't changed. In 2026, SEO is no longer limited to ranking pages on Google. It also includes strategies for appearing in answers generated by tools like ChatGPT, Gemini, or Perplexity. That's why concepts like SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) now coexist within a single strategy. Brands that produce useful content, demonstrate authority, and optimize their digital presence continue to gain visibility, traffic, and business opportunities.
At Crawla, we work with a range of businesses, from small startups to established companies. Our plans are customizable to fit the specific needs of your industry and target audience.
Yes, we can! Our SEO strategies are designed to be effective on both traditional search engines and emerging generative AI platforms. We focus on creating high-quality, informative content that addresses user intent — a key factor for both types of search.
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