Meet Our
Leadership Team

Flor Estévez
Flor Estévez


A master weaver in the art of SEO, Flor Estevez began her journey in the SEO industry in 2016. With strategic planning as her thread, she plays a pivotal role in shaping Crawla’s visionary initiatives. In 2021, Flor co-founded the community Latinas en SEO spinning a supportive network that empowers digital professionals across the Latin American landscape.

Rita Carboni
Rita Carboni


Armed with a background in advertising, Rita Carboni is the creative spinner behind Crawla’s web of operations. Infusing innovation into every strand, she transforms concepts into tangible results. Rita’s unwavering dedication weaves an exceptional team dynamic, driving us to deliver excellence to every client. Alongside her fellow co-founder, Rita also played a pivotal role in the inception of Latinas en SEO.

Pamela Pucciariello
Pamela Pucciariello


Stepping into the digital realm in 2013, Pamela Pucciariello swiftly navigated the intricate threads of various digital marketing domains. Beyond her corporate role, she adorns the hat of a dedicated Luca’s mom. As Crawla’s financial weaver, Pamela adeptly manages the fiscal threads that strengthen our operations, ensuring our agency’s web remains resilient and fruitful.


We focus on providing customized service to each client, with dedication in each project to offer personalized attention.


In a digital world that is constantly evolving, at Crawla we focus on improving our skills in order to offer the best service.


Only the truly passionate can explain the why and how. At Crawla, we are passionate about SEO and we believe sharing our know-how is critial for success.